Super Bowl LVIII was a highly anticipated global sporting event, and it is set to become the largest one in the United States. Following an epic showdown, the Kansas City Chiefs emerged victorious over the San Francisco 49ers. This triumph crowned the Kansas City Chiefs as the champions of the National Football League for the 2023 season.
Prior to delving into further event details, we are thrilled to share a report from Nostrabet.com which reveals that Drake placed a staggering bet of over $1.1M on the Kansas City Chiefs. This remarkable wager yielded an even more impressive payout of over $2.38M. “Although it’s true that Drake is sponsored by Stake, this stands as one of the platform’s largest sports bets ever made. The winnings are even more remarkable considering the odds of 2.04 for the Kansas City Chiefs to win,” stated Kristiyan from NB.
While Drake’s wager certainly caught attention, it was not the sole million-dollar bet placed on Super Bowl LVIII. Our team has come across several other noteworthy bets that warrant recognition. Let’s explore them and also delve into additional game details and intriguing pre-match insights.
People’s betting intentions prior to the Super Bowl LVIII
Prior to examining notable wagers made at Super Bowl LVIII, we would like to present findings from a fascinating survey. According to the survey, approximately 33% of individuals aged 21 and above who intend to place bets on Super Bowl LVIII expressed a preference for wagering $50 or less. Unsurprisingly, this emerged as the most common response.
The predominant reason behind this response is that not everyone is inclined to take significant financial risks, even within the United States. Despite the recent changes in gambling laws, which have paved the way for numerous new platforms, some individuals remain hesitant to explore iGaming. Others enjoy betting but opt for smaller wager amounts.
Approximately 1% fewer respondents (32%) indicated their intention to place bets ranging from $50 to $99. Once more, in comparison to the amounts favored by high rollers, these figures are relatively modest, therefore it comes as no surprise that many individuals opted for this range.
Among the surveyed adults in the United States, 27% revealed their intentions to wager amounts exceeding $100. Interestingly, the exact range beyond $100 remains unspecified. Nonetheless, by considering the average wagering habits of American gamblers, it can be assumed that the figure hovers around the $100 threshold.
It is noteworthy that 8% of respondents expressed their intent to place bets with something other than money. We have thoroughly examined all reputable sports betting platforms in the United States, and we found no licensed companies that offer such alternatives. However, individuals do have access to offshore sites where they can wager using NFTs and other valuable items that hold monetary value.
The big bets
Research conducted by reputable organizations like the American Gambling Association has unveiled that numerous adults across America are inclined to place bets on Super Bowl LVIII. Naturally, this does not imply that everyone will wager exorbitant sums of money. However, it appears that certain individuals have indeed made such bets, as statistics reveal the existence of numerous wagers exceeding $1 million.
As an illustration, a renowned sportsbook in the United States recorded an instance where a customer from Michigan placed a substantial $1 million moneyline -120 bet on the San Francisco 49ers. This wager marked the first reported seven-figure bet. Had the customer’s prediction been accurate, they would have won $1.83 million, resulting in a profit exceeding $833,000. Unfortunately, the SF 49ers were not successful, and the bet did not yield any winnings.
Furthermore, it is noteworthy that the identical bettor placed a $200,000 wager on Brock Purdy to secure the MVP title. The quarterback for the San Francisco 49ers had odds of +240, indicating a potential profit of approximately $480,000 if the prediction proved accurate.
Continuing with his impressive betting spree, the user in question placed a $100,000 wager on tails for the coin toss, with odds of -105. In essence, the user’s cumulative bets amount to $1.3 million, with a total potential payout of $2.7 million if he had emerged victorious.
In addition to this particular player, we have discovered numerous other bets exceeding $1 million. Interestingly, several individuals on Twitter assert that there were more than 8 verified wagers of $1 million or more placed on Super Bowl LVIII.
Celebrities that were spotted at the Super Bowl LVIII
In addition to the extravagant wagers, the highly anticipated NFL match of the year provided us with an opportunity to see many beloved celebrities. Among them, Taylor Swift stood out as the most prominent figure at Nevada’s Allegiant Stadium. The globally renowned singer, who has captivated audiences with her tours, showed her support for the Kansas City Chiefs due to her relationship with Travis Kelce. As many know, Kelce, who happens to be one of the world’s top NFL players, is Taylor’s boyfriend.
Another renowned personality that fans were fortunate enough to witness in action was Alicia Keys. She graced the stage alongside Usher during the halftime show of Super Bowl LVIII. As many are aware, the halftime show is an extraordinary spectacle in itself, and it contributes significantly to the global popularity of this sporting event.
Some of the celebrities we spotted at the occasion included Jeff Goldbloom, Jelly Roll, Luis Fonsi, Ice Spike, Donna Kelce, Andra Day, and others. Fans were also able to catch a glimpse of Post Malone, Jay Z, and even Elon Musk. These were just a few of the well-known figures present at the Super Bowl.
The game itself
The Super Bowl 2024 proved to be a highly captivating NFL match. The San Francisco 49ers and Kansas City Chiefs showcased an exceptional game, with the added excitement of overtime. However, a game-changing touchdown ultimately led to the Kansas City Chiefs securing the win, surprising fans who anticipated further twists in the game.
Following the conclusion of the match, Patrick Mahomes was honored as the Super Bowl MVP. This marked his third MVP recognition, as he delivered 34 completed passes and executed numerous impactful plays throughout the game.
Super Bowl TV Commercial Price
The last interesting thing we’d want to mention here is the price of the Super Bowl TV commercial. Besides the NFL match, the numerous celebrities, and the popular halftime show, this sports event is also known for its expensive TV ads. We expected the 2024 Super Bowl to break the record from 2023, but by the looks of it, this was not the case.
In 2024, based on the available data, a 30-second advertisement during the Super Bowl in the United States cost approximately $7 million. This price remained unchanged compared to the previous year and was slightly higher than the cost in 2022 ($6.5 million).
There are several factors that contribute to the absence of price increases, and one possible reason is the influence of social media influencers. Prominent personalities with vast followings on social platforms charge significantly lower fees for advertisements compared to the mentioned amounts. Although advertisers may not receive the same level of exposure, an increasing number of companies are adopting this advertising approach.
Regarding the cost of a Super Bowl TV commercial, the earliest available data dates back to 2002. At that time, a 30-second ad had a price tag of approximately $2.2 million. The cost gradually increased over the years, reaching $3 million in 2009. Within just four years, the same advertisement jumped to $4 million, followed by a $5 million price point three years later.
By examining the annual price fluctuations, we notice instances where the advertisement costs actually decreased instead of increasing. An example of this is seen in 2020, when the price was $5.6 million, and in 2021, the same ad cost $5.5 million. Consequently, it wouldn’t be unexpected for the Super Bowl 2025 TV ad to be lower than $7 million.
